[2025] HOW GOOD ARE LIBRARIES

The How Good Are Libraries campaign challenged outdated perceptions of libraries by reintroducing them as bold, relevant, and future-focused community spaces.

Informed by research and social insight, the concept balanced strong visual storytelling with data-led messaging to highlight libraries as hubs for learning, equity, and digital inclusion.

Through a confident visual identity and multi-platform rollout, the campaign reframed libraries as active, impactful spaces and invited audiences to reconsider the value of something often taken for granted.

Agency project - FEENEY

Graphic Design
Campaign Strategy
Marketing Material
Motion Design
Digital Ads
Social Media

[LGA SA INSTAGRAM]

Digital sign inside a shopping mall promoting libraries with the message 'How good are libraries,' and indicating over 487,000 active members.
Text on a black background that reads 'How good are libraries.'
The image displays a solid gradient background transitioning from a light turquoise at the top to a darker turquoise at the bottom.
A light blue smartphone screen with a blank background.
A vertical gradient background transitioning from a darker peach at the top to a lighter peach at the bottom.
Person holding a tote bag with a sign that says "How good are libraries."
Two bookmarks, one dark blue with text "HOW GOOD ARE LIBRARIES" and a QR code, the other light blue with text "HOW GOOD ARE LIBRARIES".
Two tall, rectangular bookmarks with text about libraries. The left bookmark is darker with a pink label that says 'How good are libraries?' and a white section with smaller text and a QR code. The right bookmark is lighter pink with bold black text stating 'How good are libraries?'
Two bookmarks; one black with orange text and a QR code, and one orange with black text that reads 'HOW GOOD ARE LIBRARIES.'.
Two teal and black bookmarks with text promoting South Australian libraries against a black background.
Pink sign with black text that says "How good are libraries" placed on a gray surface, with part of a box of tissues visible on the right.
Screenshot of a text conversation on a mobile phone about a bank transaction
The image is a screenshot of an empty messaging app with a white background and a_k
A library with a woman and a young girl sitting on the floor reading books, with bookshelves in the background. The image is part of a promotional banner about the quality of libraries in South Australian communities.
A digital illustration of a snow scene with a snowman, trees, and snowflakes.

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