Ziptrak is a leading Australian innovator of track-guided blind systems, the brand was refreshed to reflect their global presence and trusted, reliable technology.

Being a globally established brand, the identity couldn’t move too far from it’s original logo. The Icon was separated to create a stronger, larger logotype. Taking manufactured products into consideration, this was financially viable and visually effective solution. The icon continues to be used as a visual call back to it’s original identity, applied for brand recall and compositional balance where necessary.

The brand messaging reflects the laid back nature of Australian’ and comfortable home environments that Ziptrak contributes to across the world.

Agency project - FEENEY