[2024] PURE CONCRETE

Worked with Pure Concrete to develop a brand identity, business cards, uniforms, social media assets, photography, and videography.

The icon serves as the statement piece of the identity, inspired by the scale-style finish meticulously applied across select projects. Its geometry reflects the texture and precision that define their craftsmanship.

A modern, minimal mark designed for longevity and clarity within an already saturated market, enhancing brand recall while staying true to the refined detail of their work.

Brand Identity
Brand Guidelines
Uniforms
Stationery
Motion Design
Photography
Videography
Social Media

[INSTAGRAM]

A person uses a long-handled tool to smooth wet concrete on a driveway in front of a house. The house has a stone and white exterior, with a garage door covered in black plastic, and a porch with a wooden door. There are plants in the foreground and trees in the background.
A black and white logo with four white geometric shapes forming a square and a black letter 'G' on a black background.

FUJI XT-3

Two construction workers working on a new concrete driveway in front of a modern house with stone and white exterior walls.
Minimalist black background with a small, white geometric logo in the center
Person standing outdoors at sunset, wearing a black hoodie with a logo that says 'PURE CONCRETE' on the back.
Two men working on a gravel driveway outside a house with stone columns, trees, and a fence, sun shining brightly in the background.
Construction worker smoothing wet concrete on a sidewalk using a tool, with rebar and construction materials visible nearby.
Construction workers leveling and smoothing freshly poured concrete in front of a house with stone pillars.
A worker kneeling on the road, welding the road surface with a welding machine, creating sparks in the sunlight.
Two workers in black shirts and beige caps pouring and spreading wet concrete on a construction site.

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